- Be persuasive while asking the customer for a testimonial. Mention the reason for selecting the reader for this purpose. Your convincing and respectful tone should help the reader to give a positive response.
- Start the letter by expressing your gratitude and pleasure in doing business with your customer.
- Then come to the central point and request the client to give you the endorsement.
- Also, present some guidelines for the testimonial.
- Finally, end the letter by thanking the customer. Tell them that you will contact soon for confirmation.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
XYZ Training Services will be launching its new website in the second quarter of this year. We have been setting up a page for testimonials to give new clients an idea of what they can expect from our company. We would, therefore, like to ask if you could graciously share your experiences for inclusion on this page. We would just like to highlight the benefits your staff members have received from their training sessions with us. Would you be comfortable with this? If so, we will be sending one of our representatives over to take down your comments. Thank you very much!
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Request a testimonial or an endorsement. Sample letter #2.
Further things to consider when writing request letters to clients
Request letters are letters written to ask formally or politely for something. Any matter that requires a humble and polite appeal can be put forward using a request letter. It could be a job interview, a promotion, or a favor; a request letter will get the job done. A request letter can be formal or informal depending on the recipient. If you are requesting a friend to do a task for you, for instance, you can choose to go informal. But if you are requesting your manager for a promotion, the letter has to be formal. Either way, a request letter must be sent early enough to give the recipient ample time to process and respond to the request.
When writing request letters, you need to be brief and direct, avoiding any auxiliary information that might weaken the message you are conveying. State exactly and clearly what you are requesting for giving reasons for it. If you are requesting for a raise, for example, explain in details why you think you deserve one. Maintain a polite tone throughout the letter. Close the letter by thanking the recipient in advance and expressing your anticipation for his/her consideration.
Letters to Clients
Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.
Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.