GUIDELINES

  1. While telling the customer about your credit plan, offer the card as a service. Include all the necessary information, like how this credit account will benefit the reader.
  2. If it's applicable, express gratitude to the customer for doing business with you in the past. Invite him/her to take advantage of a new credit plan.
  3. State the information about this charge account. It includes annual fees, interest rates, credit limit, and any other details.
  4. Then focus on the benefits that this credit plan provides.
  5. If you further want to arouse the reader's interest, offer any extra benefits. Such incentives can motivate the prospective clients to register for a charge account.
  6. Mention the contact details and tell the reader how can he/she respond to this letter.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

Subject: Computer Accessories

Last January, you ordered DVDs and CDs from Daly's Computer Accessories Catalog. This letter is an invitation for your to check out our online store where you can place your orders.

Visit our online store at www.dalycomputers.com and check our latest promos. We have a wide selection of computer accessories at very reasonable prices. There are also products that are only available online. These are as follows:

1. Computer Case Combo, which includes: Computer Case, Mouse, Keyboard, and Speakers at $49.99 2. Daly's 24-inch Widescreen Full HD Monitor at $99.99 3. Daly 2GB DDR3 320GB HDD Laptop at $299.99

If by January 30, you can order online, you receive an additional 10% off from the sale price.

There is no problem if you want to have your orders right away because we can ship your orders within 24 hours.

Visit our webs site today and select from our wide variety of products. Order right away - and don't forget the additional 10% discount if you can make your order by January 30!

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Promotional letter telling clients about on-line store.

Further things to consider when writing direct marketing letters to clients

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Clients

Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.

Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.

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