GUIDELINES
- Because a direct mail sales solely rely on a one sales letter, you must be direct on what you want to offer. Provide the details quickly and clearly, and present your conference or seminar's benefit so that the client can see it easily. Write the letter assuming that the reader will go to your event.
- You must get the reader's attention quickly.
- Explain to the reader the details of the seminar or the conference and make a short outline of it, it's goal, and it's target. If you have included a reference material or a brochure, encourage the reader to check it,
- Provide the exact details of the conference or the seminar, such as the date, time, and the place. Also, explain if the accommodation will be given if needed.
- Request for an immediate reply.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Do you want to take up exciting activities to be undertaken? Have a look at the Jinn learner's website to get to know of the variety of activities that can let you expand a given topic. The various things that can be done are(Ideas included).
Since we have already progressed into March, therefore we feel that playing a game would be nice techniques of keeping the students engaged. These games are nice to be taught and can be a nice way to encourage quickly students in your class. There is a variety of games available to us in the genre of science, plays, musical and others.
Have fun in March. Try our web address(Jin.com)
P.s: For the next month, Jinn learner's classes will be giving out free shipping on almost all the products bought from us. You may like to have a look at some of the major titles. You would be saving big!
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Marketing letter inviting potential clients to website.
Further things to consider when writing direct marketing letters to clients
Direct Marketing Letters
Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.
Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.
Letters to Clients
Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.
Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.
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