GUIDELINES
- If a client uses your services to open an account, write a letter of appreciation. Take this opportunity to make the customer feel welcomed and valued. Also, promote your products or services in this letter.
- Welcome, the client.
- Mention the company's qualities and the pros of opening an account.
- Explain the terms of the account. Also, offer something nice or an incentive to the customer to use the account.
- Thank the client. Extend invitation for doing business in the future, if you desire it.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Welcome to a whole new world of convenience! We are glad that you have chosen to open a credit account with Floyd Consumer Club. With a Floyd Consumer Card, you are opening yourself up to a world of convenient shopping. You also get discounts, exclusive offers and rewards.
To give you a first taste of this exciting world, we have enclosed a gift certificate worth $50. You can use at any Floyd store and affiliated shops. You can also find attached the terms and conditions of your Floyd Consumer account. If you have questions, just call us at 3334455.
Again, thank you and welcome. It is a pleasure to have you in the Floyd Consumer family.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Letter to welcome a client for opening a credit account.
Further things to consider when writing welcome letters to clients
Welcome Letters
Welcome letters are letters written to politely greet and introduce others to an organization. They could be sent to new students in a school, new employees in a company, attendees of a conference, etc. The primary objective of welcome letters is to boost the recipients' morale and to let them know that they are now an important part of the team. The letters are considered a gesture of courtesy and the loveliest way to show the recipient that you appreciate his/her presence, efforts, or interests in doing something. Welcome letters may also contain some important information that the recipients may not yet be aware of.
When writing welcome letters, your aim is to make the recipients feel "at home". Therefore, you need to be as friendly as possible. Start by officially introducing the organization to the recipient. Politely thank and congratulate him/her for becoming a part of the team. Reassure the recipient that he/she has made the right decision in choosing your organization. Make sure to address the recipient by his/her name. Be brief and include only the necessary information. Close the letter by thanking the recipient again and sign it off with your name and title.
Letters to Clients
Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.
Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.
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