GUIDELINES

  1. While telling the customer about your credit plan, offer the card as a service. Include all the necessary information, like how this credit account will benefit the reader.
  2. If it's applicable, express gratitude to the customer for doing business with you in the past. Invite him/her to take advantage of a new credit plan.
  3. State the information about this charge account. It includes annual fees, interest rates, credit limit, and any other details.
  4. Then focus on the benefits that this credit plan provides.
  5. If you further want to arouse the reader's interest, offer any extra benefits. Such incentives can motivate the prospective clients to register for a charge account.
  6. Mention the contact details and tell the reader how can he/she respond to this letter.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

No need to pay for the first five months upon purchasing a new Daly Computer! You don't also need to pay any interest at all!

Daly Computers is having a very special sale through the Daly Instant Loan Plan!

Right now is the right time to buy that computer bundle you've been eyeing. Just imagine of not having to pay anything for five months! Call us at 1-800-342-3423.

OR you can choose to have a free Portable DVD Player with your purchase.

To top it all off, you can get 123MB of RAM for free.

Check out our great deals:

Bundle 1. Lacer AX3950-B3062 Desktop With P206H 20-Inch Widescreen LCD at $599.99

Bundle 2. Bell 1518-109P Desktop PC And 19? LCD Monitor Bundle ? AMD 64 X2 Athlon 4400, 4GB DDR2 SDRAM, 640GB SATA HDD, 10/100/1000 Gigabit, DVDRW at $629.99

Bundle 3. HX Pavilion P6616f-B Desktop PC Bundle, HP 2010i 20-Inch Diagonal HD Ready LCD Monitor, 6GB RAM, 750GB HARD DRIVE at $649.99

Just don't forget that you have two options: First, payment and interest-free for five months OR a free Portable DVD Player. Be sure to grab a computer bundle now. This special sale is only until June 30. Call us at 1-800-342-3423.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Letter to potential clients informing them of special sale.

Further things to consider when writing direct marketing letters to clients

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Clients

Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.

Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.

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