1. The letter is sent to remind both the customer and the target customer of your unending desire to serve him/her. Do not repeat previous offers but present him or her new ideas, like additional facts about the product or a special discount. You may opt to send her two letters, one after the meeting and another few weeks later for follow-up purposes.
  2. Thank the customer for his or her time and interest during the presentation of the product and service. If you plan to follow-up, you can ask the client whether he successfully received the materials and if he enjoyed reading it.
  3. Highlight the qualities that are most attractive to the customer, or those that will best fit his necessities.
  4. Show the customer the ease of placing an order. Explain the steps very well and encourage him/her.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

It was very enjoyable to have lunch with you yesterday.

I am thankful that you gave me an opportunity to showcase my business videos to you. The idea of transferring your products to a visual aid was fantastic. Your product is highly suitable for the visual medium.

I have also taken the liberty of sending you videos I had made for another client with a business line similar to yours. You will be able to identify my hard work and our experience in the area of your business. Please have a look at the video whenever you can.

I will contact you soon so we can set up a meeting and discuss the scripting. I hope we will work together.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -