GUIDELINES

  1. You can strengthen your relationships with particular friends and clients while making a general announcement. This letter provides an excellent opportunity to communicate with these people and promote your business as well.
  2. Give the news of changing your brand's name in a friendly tone. You can also give the reason for doing so if it's appropriate.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

Since the merger or Hallandale Mortgage and Casablanca Mortgage in 2003's first quarter, we have had greater working assets and our company has become one of the biggest private-owned national mortgage companies, while remaining small enough to deliver individual service. As of February, we are officially known as Casablanca Mortgage. You will find our rates are some of the lowest in the industry - as was illustrated in the February paper.

Don't forget I am still here to help you and your family and friends with all your financial needs. Don't hesitate to call in or give us a ring on the phone. You'll find us eagerly offering the same excellent service that you have always been able to expect from Casablanca Mortgage.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -