GUIDELINES
- When you announce a new product or service, it also serves as a newspaper advertisement or a sales letter. It provides all the necessary information to the reader and advertises your product or service. Please take a look at "Write a News Release".
- Start by introducing your product or service in an enthusiastic tone. You can also state the launch date.
- If you haven't already written the availability date, mention it. Also, highlight the features and benefits of the product or service.
- Include the details of how the reader can get more information or buy this product.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
"Tyson Gloves" are synonymous with quality. When one thinks of Tyson gloves the first thing that comes to mind is quality, durability, and strength.
WE WANT TO EARN YOUR RESPECT AND DEEPEST TRUST.
We have always been innovators and pioneers. We have worked with great leaders. Our innovation will keep you ahead in the area of boxing and strength. Our customer service is complementary to the level of our technology.
It is my honor to announce the new updated version of "Tyson Gloves." The new version is unmatched in quality and can cope with all the challenges faced by a customer.
The NEW "Tyson Gloves" are the most sustainable that we have ever built.
-It is made up of leather that is durable.
-It is user-friendly.
-Various sizes have been designed to fit any customer.
Visit our website to check out the new "Tyson Gloves." We hope you will be satisfied with the changes and enjoy buying our products.
Thank you for buying Tyson products.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Announce a new product or service. Sample letter.
Further things to consider when writing announcement letters to clients
Announcement Letters
Announcement letters are letters that notify or give information about a certain occasion, special event, or occurrence that people are required to be aware of. They could be for a concert, a special sale, or even a graduation party. Announcement letters are usually informal and state clearly and concisely what the event/occasion is and what further actions the recipient should take. Announcement letters can be used in many personal and business situations. In personal situations these letters may be used, for instance, to announce a birthday, death, wedding, or graduation. In the business world, such letters may be used to announce a new policy, change in management, financial summaries for investors, grand sale, or actions against a customer due to nonpayment.
Announcement letters should be written in a straightforward manner stating all the necessary facts. Clearly state why you feel the occasion is important. If you are delivering bad news, be optimistic for the future. Bold and highlight the points that need focus so that the content is clear to the reader. Add any information which you think your reader might want to know and do not miss out any important detail. End the letter on a positive note.
Letters to Clients
Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.
Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.
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