1. Your response to the reader's refusal to your business offer should be confident and persuasive but not overbearing. You should emphasize on the possibility that the reader may have overlooked your offer. Explain that the reader doesn't fully understand the value of what you suggest. Be sympathetic if the reader refused because you may have hurt his/her feelings.
  2. Persuade the reader to reconsider your proposal by presenting evidence. Tell the reader that you understand his/her situation.
  3. Express your desire to begin a business relationship. Ask for the reason for his/her refusal if you don't know about it.
  4. Request a response.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

First of all, we would like to acknowledge receipt of your letter asking that we terminate your gym plan immediately. You mentioned that you felt your money was being wasted because you never have time to work out during weekdays.

We understand your concern. And so, we would like to propose an alternative to full termination of the contract. We can give you unlimited gym access during the weekend for 40% of the original gym fees. Please let us know if this is something that you would consider. Kindly contact us 434-3434. We look forward to still being able to help you with your fitness goals


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -