1. The letter must be clear, brief and genuine. Even though it is brief; it should be well written for it can go at a great distance in showing your capability, your etiquette, your passion and your eagerness.
  2. Tell the reader that you are thankful for the chance that you can know the reader.
  3. Provide additional details and or to reestablish your interest.
  4. End with a statement of thanks or a statement conveying your eagerness to continue the business contract.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

I appreciate the time that you took to look at the new products my firm has to offer. I know just how busy you and your partner are, and I thank you for making time in your calendars to meet with me. I hope my brief presentation was informative enough for you and I believe that these products could boost both of our businesses. If possible, I would like to pop into your offices next week to discuss any further developments, and the possibility of you are stocking our new products. Many thanks again for the opportunity you have given me already.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -