GUIDELINES

  1. Write this cover letter to explain that you are replying to the client's request and to acknowledge the material that you are sending. The material can be anything, but is usually a brochure or a pamphlet. You may also opt to give answers to particular questions that aren't stated in the material.
  2. Express your appreciation for the reader's inquiry and mention what you have sent.
  3. Provide a summary of the literature that you sent, also, point out particular sections of the materials, if possible.
  4. Answer any specific questions that are asked that are not mentioned in the material you sent.
  5. Suggest further help or tell the reader how he or she can talk to a sales representative.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

We greatly appreciate your interest in Rainbow Personal Care Products. We have enclosed a catalog of all of our personal care items. Our products are wholly composed of organic ingredients. We understand that you were particularly looking for a baby lotion. Although we don't carry baby products, all of our creams, lotions, soaps, and other skin care items are safe enough for even the most delicate skin, even for infants. They're all organic, mild, and PH-balanced. Should you need more information on our products, you can call the customer service department of our most important branch at 1234567, or visit a Rainbow Store nearest you.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -