- The letter is supposed to convey your products' or services' most attractive characteristics using a brief message. Make it short, and write it in an active way that is easy to comprehend and read. You may opt to add free samples or some brochures, and you can shorten the letter.
- Start the letter by catching your reader's attention and make him or her focus on your product or service.
- Describe your products and services and tell the client how it is different to other similar products or services.
- Encourage your client to send a reply.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Is your collection loan department taking up too much money to maintain?
You may want to consider outsourcing as a better option.
Nowadays, outsourcing provides a better and more cost-effective alternative to hiring people and dishing out a lot of money to maintain a whole department of employees.
Our outsourcing company, Red Incorporated, guarantees full outsourcing services for only a fraction of the cost it takes to maintain a department in your office. Allow our trained loan collectors to collect your money for you and we can guarantee that you will see a drastic improvement in your finances in just one month!
Still in doubt? We have enclosed the names of companies that have been using our services, together with their reviews. Not satisfied? You can even call them up and ask about our services. We guarantee that you will be convinced.
Call our hotline number today to avail of our limited introductory offer. Avail our services 25% off our fee for a whole month!
Schedule an appointment with us. We are looking forward to hearing from you soon!
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -