GUIDELINES

  1. This letter announces a price increase, so use a soft tone. Justify this change and appreciate the client's understanding while giving this unwelcome news. Tell the customer that you had to take this step but customer satisfaction is important to you.
  2. Deliver the news of the price increase in a soft tone.
  3. Appreciate the customer's understanding.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

Rising import costs and increasing prices of steel have necessitated that our cars supplied from Germany be priced at about $750 each. This increase shall be put into effect this coming winter season. However, we guarantee that purchasing these high-quality vehicles would most definitely be a sound investment for you and your future.

Thank you for your continuing patronage, and we are looking forward to serving you even better in the future.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -