GUIDELINES

  1. You can strengthen your relationships with particular friends and clients while making a general announcement. This letter provides an excellent opportunity to communicate with these people and promote your business as well.
  2. Give the news of changing your brand's name in a friendly tone. You can also give the reason for doing so if it's appropriate.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

Much has changed in the electronics industry since Harvey Freeman established "Freeman Radio and TV Service." Since we are now a leader in computing and cell phone services, we have decided to adjust our name to become "Freeman Electronic Technologies." We think Harvey would have been pleased!

To celebrate this exciting event, we would like to invite you to drop by any time over the next month to take us on of an exclusive 20% off any CDs, computing equipment, or cell phones. Always a pleasure to serve our customers!

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -