GUIDELINES

  1. The purpose of the letter is to encourage buyers. It shows gratitude for the time of the reader, highlights the pros of making business with the sender, and suggests a next step.
  2. Tell the reader that you appreciate his/her time allotted for you. You can either write it after your greetings or before closing your letter, or on both.
  3. Review your discussions using few words and stress the need of the customer to use the your product or service.
  4. Encourage him/her to ask questions and answer them, now or in the future, and show your zealousness to have a business with the reader.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

Thank you for seeing me last Monday. I am confident that you too will say that the meeting was successful.

We discussed that your company would require deliveries twice a week. We also discussed that my business is fully competent to provide these services. The key points of the meeting are as follows:

*twice a week deliveries

*discount policy offered

In the coming week, I will make a formal proposal that will talk about these points. When it is ready, I shall contact you to make an appointment and an official presentation. For further inquiries, please call 111-222-111.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -