GUIDELINES
- The letter that extends an invitation to a sale or an open house is often short and to the point. Use a warm and inviting tone.
- Give the news of the opening of your business. Briefly, outline the message of your product or service. If you have opened a new branch of a known business, explain that too.
- Invite the readers to buy from you. Include all the necessary information to make it easy for the readers to enjoy your offer. Hold an open house or offer an enticing sale.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Life is full of many exciting surprises and vast opportunities. When I joined City Insurance five years ago, I thought this would be my job for a very long time. Surprisingly I was offered a contract by Jane Insurance out of the blue, and I just could not refuse it. Now I am the Regional Sales Manager at Jane Insurance.
Jane Insurance is a renowned company, and it is worth a billion dollars. Around 2500 people work here. Their marketing strategy is very aggressive, and they offer a wide variety of items. I shall be starting work on May 20.
Even though I am leaving my old job, I wish to remain in touch with my friends and associates. That is why I want to leave you with my contact numbers so that we may stay in touch and I can introduce you to the products offered by Jane Insurance. My new address is 1600 Main Street, and phone number is 111-222-111.
I would like to thank you all for your support and wish to stay in touch.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Announce a new business, store, or branch. Sample letter.
Further things to consider when writing announcement letters to business partners
Announcement Letters
Announcement letters are letters that notify or give information about a certain occasion, special event, or occurrence that people are required to be aware of. They could be for a concert, a special sale, or even a graduation party. Announcement letters are usually informal and state clearly and concisely what the event/occasion is and what further actions the recipient should take. Announcement letters can be used in many personal and business situations. In personal situations these letters may be used, for instance, to announce a birthday, death, wedding, or graduation. In the business world, such letters may be used to announce a new policy, change in management, financial summaries for investors, grand sale, or actions against a customer due to nonpayment.
Announcement letters should be written in a straightforward manner stating all the necessary facts. Clearly state why you feel the occasion is important. If you are delivering bad news, be optimistic for the future. Bold and highlight the points that need focus so that the content is clear to the reader. Add any information which you think your reader might want to know and do not miss out any important detail. End the letter on a positive note.
Letters to Business Partners
Letters to business partners are letters you write to people with whom you have some degree of involvement with their business dealings. A business partnership is a legal relationship formed when two or more people agree to run a business together are co-owners. When you make such a partnership, you need to write a letter to your business partners to convey your message clearly and strongly, and to keep a legal record of the partnership. The letter should be formal and must contain the partnership offer, names of all the business partners, and the terms and conditions of the partnership.
Letters to business partners should be written with a professional tone. They should conform to all the accepted business letters standards. State the purpose of the letter. Give all the necessary details regarding the partnership as outlined in the contract. Include the name and title of the recipient. Employ the appropriate formal salutations and closings. State the date clearly and mention any document that is enclosed with the letter. Close the letter on a positive note and sign it off with your name and title. Letters to business partners should be printed on the company's letterhead.
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