1. The letter that extends an invitation to a sale or an open house is often short and to the point. Use a warm and inviting tone.
  2. Give the news of the opening of your business. Briefly, outline the message of your product or service. If you have opened a new branch of a known business, explain that too.
  3. Invite the readers to buy from you. Include all the necessary information to make it easy for the readers to enjoy your offer. Hold an open house or offer an enticing sale.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

Life is full of many exciting surprises and vast opportunities. When I joined City Insurance five years ago, I thought this would be my job for a very long time. Surprisingly I was offered a contract by Jane Insurance out of the blue, and I just could not refuse it. Now I am the Regional Sales Manager at Jane Insurance.

Jane Insurance is a renowned company, and it is worth a billion dollars. Around 2500 people work here. Their marketing strategy is very aggressive, and they offer a wide variety of items. I shall be starting work on May 20.

Even though I am leaving my old job, I wish to remain in touch with my friends and associates. That is why I want to leave you with my contact numbers so that we may stay in touch and I can introduce you to the products offered by Jane Insurance. My new address is 1600 Main Street, and phone number is 111-222-111.

I would like to thank you all for your support and wish to stay in touch.


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -