1. Introduce your business and make an impression by stating what sets you apart.
  2. Talk about your unique advantage over competitors and the focus of your organization.
  3. Let the customer know how he will be empowered by partnering with your organization.


[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-

Dear [Recipients Name],

It gives us pleasure to introduce ourselves as the biggest accessory merchandisers in the United States. We are called The Bling Company.

Our organization was founded in 2010 and being a young company, has a very enthusiastic approach to the designs and fashion we introduce under our brand name. There is a lot of emphasizes on quality and the delivery timelines too.

You can be sure to be the pioneer should you decide to buy accessories from any of our stores. Get ready to lead with fashion!


[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -