GUIDELINES

  1. When you contact a prospective customer through a mutual acquaintance, you should use a less formal tone. Use this opportunity to refer to your mutual friend. Tell the reader what he/she liked about your product or service. Also, list the benefits the reader can get by purchasing your product or service.
  2. State the name of the person who told you about the reader. Also, mention why you wrote this letter.
  3. Promote your products by giving some information that will interest the reader. Either you can give a few details to spark the prospective client's interest, or you can choose to provide detailed information.
  4. Discuss what the mutual acquaintance liked about your product or service.
  5. Ask the reader to contact you or offer to communicate with him/her yourself. Also, invite to answer any questions.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

Good day! As of this time, I am looking for a job in the advertising field and was told that you may be able to help me. I have been an admirer of your work for as long as I can remember and am in awe of how you have positively changed the advertising industry with your innovation and execution of your ideas. Because of the outstanding reputation that you have built for yourself, as well as the success of your business, I believe that you may just have the connections with other companies that could provide me with the significant leads for me to land a job.

I have had over four years of experience in the field of advertising. I have included a copy of my updated curriculum vitae that will provide you with a better idea of my credentials and qualifications. I would greatly appreciate any advice that you could give me on what direction my career should be headed at this point.

Even at this point, I would like to extend my sincerest thanks for taking the time to read my letter and consider my request. You can reach me at 333-3333 at any time or send me an email at lmadden@rads.com. I hope to hear from you soon.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample letter asking help for a job search.

Further things to consider when writing cover letters to acquaintances

Cover Letters

Cover letters are letters written to explain the contents of other documents. In most cases, cover letters are sent together with resumes to provide additional information on the applicant's' skills and experience. They explain in detail why the applicants are qualified for the job they are applying for. A cover letter creates a critical first impression as it is often the earliest contact you will have with a potential employer. Employees use cover letters to screen applicants for available positions and to determine the ones that they would like to interview.

Cover letters are an essential part of every job application. You, therefore, need to make sure that your cover letter sells your abilities and skills to recruiters. Do not just repeat what is on your resume, rather, explain in details why you feel that you are the best match for the applied job. Do this clearly and concisely, and in such a way that the recipient would want to meet you. Mention the employment position that you are applying for, how you learnt about it and how you are qualified for it. Request the recipient to contact you at the end of the letter.

Letters to Acquaintances

Letters to acquaintances are letters you write to people that you know slightly, but who are not close friends. An acquaintance could be a colleague at work but whom you do not interact with on a regular basis, a person you went to school with but know little about him/her, or your Facebook contacts whom you interact with on a minor level. You could write a letter to this person to ask for a favor, invite him/her to a social event, or just pass some information. Although most people would opt for a social media message or text, a well-drafted letter will make the recipient see the seriousness of the matter and feel obliged to return the favor.

The best letters to acquaintances are warm, sweet, and friendly. Begin the letter with a proper salutation, based on your relationship with the recipient. State the purpose of the letter and be clear about what you want from the recipient. If you are asking him/her to do something for you, for instance, mention why you think he/she is the best person to get it done. Make the letter short and only provide the necessary details. Conclude on a positive note.

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