- When you contact a prospective customer through a mutual acquaintance, you should use a less formal tone. Use this opportunity to refer to your mutual friend. Tell the reader what he/she liked about your product or service. Also, list the benefits the reader can get by purchasing your product or service.
- State the name of the person who told you about the reader. Also, mention why you wrote this letter.
- Promote your products by giving some information that will interest the reader. Either you can give a few details to spark the prospective client's interest, or you can choose to provide detailed information.
- Discuss what the mutual acquaintance liked about your product or service.
- Ask the reader to contact you or offer to communicate with him/her yourself. Also, invite to answer any questions.
[State, ZIP Code]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
We have been referred to you by Mr. Ray Long regarding the fact that you are looking for a contractor to make repairs to your home.
Using the information that was provided to us by your friend, we believe that our company, with our high-quality work, affordable prices, and our impeccable customer service, will be able to satisfy your needs for a contractor. We are confident in the reputation that we have built over the years in the country and trust that the testimonials of our past customers speak volumes for what we have to offer. I understand, however, if you still feel a little reluctant at the moment, which is why I have enclosed a copy of our brochure that will provide you with a better idea of what our company stands for and what we have to give to you regarding the services we offer. I am sure that you will learn that our company's services are in line with your current needs.
I would love to be given the opportunity to speak to you more about us and answer any questions you may have. When you feel it is time, you can give me a call at 333-3333 during regular office hours. I look forward to speaking with you and hope that you make the decision to give us the chance to serve you. Thank you.
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sales letter sample using a referral for house repairs.
Further things to consider when writing referral letters to professionals
Referral letters are letters written to recommend someone for a job, review, consultation, or further action. Such letters are common in job application and can really help you stand out from the rest of the applicants and get noticed by potential employers. Hiring managers are more likely to look closely at applicants whom they share a mutual contact with. A referral can be a personal or business connection. He/she can be a friend, colleague, or an employee of the company in which you are interested. A good referral letter can help you secure an interview or job recommendation.
When writing referral letters, you need to know the people you are recommending well enough to bring the best of their skills, achievements, and character. State why the recipient should be interested in the candidate and how the candidate stands out. List the candidate's exceptional skills and qualities especially those that are specific to the position he/she is interested in, giving relevant examples. Write only complimentary but factual observations and avoid giving biased or insincere praise. Emphasize the key points that you want the recipient to note on the candidate's application. Close the letter with a positive call to action.
Letters to Professionals
Letters to professionals are letters sent to people who are engaged and qualified in a profession. The recipients of such letters could be professionals in business and administration, health, information and communication technology, legal issues, science and engineering, teaching, etc. There are many occasions where you may want to write to a professional. For instance, to obtain information, to apply for a job or academic program, to raise a complaint, or just to express your opinion in a coherent manner. In all scenarios, letters to professionals must be well-written and correctly formatted.
When writing to any professional, your letter needs to be focused and concise, so that your point is made clearly, definitively, and politely. State the purpose of your letter in the beginning without veering from the subject. Use a polite and respectful tone even if you are complaining; avoid slang or jargon and any other informal language. Adhere to the standard conventions and format of good formal letter writing and present your letter attractively. Reread your letter to find spots that need grammar and punctuation correction and to make sure that the recipient is addressed properly. Close the letter with your full, formal name and signature.