GUIDELINES
- This letter commonly serves a personalized sales to payment to strengthen your relationship with your clients and workmates and to encourage new ones.
- Make the reader interested.
- Relay the invitation and at the same time provide the reader an incentive to attend.
- Give details of the event such as the time, date and place where it will be held.
- Tell the reader that you are looking forward to his or her acceptance
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
We would like to thank you for deciding to take out a booth at the Electronic Trade Show. It is going to be a great chance for you to find many new clients for your goods.
As you have already reserved a booth, you are entitled to make use of the Trade Experts. It is a team of dedicated members of our staff who will be able to capture and follow up on leads that your booth generates. We have already helped over five hundred firms in this way and have many services that may be of use to you:
*(List of services)
We have enclosed a brochure that explains in detail what we can offer you before, during and after the Show. All that we need is the return of the attached form. If you have any questions about our services, please give me a call on 883-9983. I look forward to talking to you shortly.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Invitation letter to use trade expertise at a trade show.
Further things to consider when writing invitation letters to professionals
Invitation Letters
Invitation letters are letters you write to request people to meetings, formal occasions, or events. As the name suggests, the first and primary purpose of invitation letters is to request the presence of the recipient and the second is to confirm that the recipient will be present. Although invitation letters are mostly used to invite people to social events, they can also be used when applying for visas. Depending on the event, these letters can be formal or informal. Regardless, all invitation letters must be sent in advance to give the recipient enough time to respond or plan ahead.
Great invitation letters are brief and easy to understand. Start by introducing yourself and write a sentence or two about the host. Provide the necessary information regarding the event such as the date and time of the event, venue, dress code, how to accept or decline the invitation, etc. Mention some of the activities that would be taking place during the event and which ones the recipient would be taking part in if any. Provide your contact details in case the recipient needs further information. End by expressing anticipation of the recipient's attendance to the event.
Letters to Professionals
Letters to professionals are letters sent to people who are engaged and qualified in a profession. The recipients of such letters could be professionals in business and administration, health, information and communication technology, legal issues, science and engineering, teaching, etc. There are many occasions where you may want to write to a professional. For instance, to obtain information, to apply for a job or academic program, to raise a complaint, or just to express your opinion in a coherent manner. In all scenarios, letters to professionals must be well-written and correctly formatted.
When writing to any professional, your letter needs to be focused and concise, so that your point is made clearly, definitively, and politely. State the purpose of your letter in the beginning without veering from the subject. Use a polite and respectful tone even if you are complaining; avoid slang or jargon and any other informal language. Adhere to the standard conventions and format of good formal letter writing and present your letter attractively. Reread your letter to find spots that need grammar and punctuation correction and to make sure that the recipient is addressed properly. Close the letter with your full, formal name and signature.
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