Marketing letter to renew a parenting magazine subscription.

Further things to consider when writing direct marketing letters to parents

Direct Marketing Letters

Direct marketing letters are letters written to persuade the recipients to purchase products or services in the absence of salespersons. If drafted correctly, direct marketing letters can be one of the most effective marketing tools for your business. They have been used by businesses to cut the cost of advertising and to inform their loyal customers about discounts and special offers. In most cases, they usually advertise single service or product line, especially one that is considered to generate great profit to the business. Direct marketing letters allow you to reach prospective customers and generate business.

Direct marketing letters should be sweet and to the point. Begin the letter with a provocative idea that captures the recipient's attention and makes him/her want to keep reading. Clearly state the top benefits of the product or service you are selling, giving practical and real life examples. If necessary, include testimonials from customers who have used the product or service. Write in a conversational style and use short paragraphs. Use an active voice too and interesting phrases that encourage the recipient to continue reading. Conclude the letter with a strong statement or argument that compels the recipient to respond or take the necessary action.

Letters to Parents

Letters to parents are the letters you write to your mother, father, or guardian. A one-on-one conversation with a parent is not always the best way to communicate because sometimes it all happens so fast, it can get emotional, or sometimes you both may not have enough time for a conversation. Writing a letter could be helpful because it gives you enough time to organize your thoughts. You can also rewrite the entire letter if you want, but in a conversation, once a word is out, you just can't take it back. In addition, writing a letter will give the recipient time to read, digest, and respond thoughtfully.

Before writing letters to parents, roughly make a list of the things you want to say. Divide the list into paragraphs and organize the paragraphs to maintain a smooth flow. Frame your sentences properly so that they bring out your thoughts clearly. Use an approachable tone and mention exactly what you need from your parents. Close the letter on a positive tone and propose different ways of continuing the conversation. Reread the letter and look for areas where you could be more respectful or more confident and revise it accordingly.