GUIDELINES
- When a new shareholder joins a company with a small number of shareholders, they should send him a welcome note. It is important to give him/her a sense of ownership. Besides making the reader feel comfortable in the company, help the reader feel that he/she belongs here.
- Welcome, the new shareholder.
- Give a bird's eye view of your company. Then provide some concrete information about the stockholder's investment.
- Ask the reader to reply or talk further about business.
- End by expressing optimistic outlook towards the future.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Congratulations on making the bold step of investing in Rainbow Corporation. We guarantee that this will bring you rewarding returns in the future.
We want everything to be transparent to our investors. Thus, we will continually be updating you on our company's progress and financial performance. We will furnish you with monthly newsletters, minutes of monthly meetings, quarterly reports, and email communications when necessary. We also strongly encourage you to attend our meetings so that you can also interact with the other investors and express your opinions and suggestions. For more information, please call us at 3334455.
We are enclosing a form for the automatic reinvestment of your dividends. It is a good way of ensuring an even bigger investment value in the years to come.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Welcome a new investor to a corporation - sample letter.
Further things to consider when writing welcome letters to investors
Welcome Letters
Welcome letters are letters written to politely greet and introduce others to an organization. They could be sent to new students in a school, new employees in a company, attendees of a conference, etc. The primary objective of welcome letters is to boost the recipients' morale and to let them know that they are now an important part of the team. The letters are considered a gesture of courtesy and the loveliest way to show the recipient that you appreciate his/her presence, efforts, or interests in doing something. Welcome letters may also contain some important information that the recipients may not yet be aware of.
When writing welcome letters, your aim is to make the recipients feel "at home". Therefore, you need to be as friendly as possible. Start by officially introducing the organization to the recipient. Politely thank and congratulate him/her for becoming a part of the team. Reassure the recipient that he/she has made the right decision in choosing your organization. Make sure to address the recipient by his/her name. Be brief and include only the necessary information. Close the letter by thanking the recipient again and sign it off with your name and title.
Letters to Investors
Letters to investors are letters written to people or organizations that put money into property, financial schemes, etc. with an expectation of future financial returns. Mostly, such letters are sent to request funding from the investors. If you need money to start a business or any other venture, you may send investment proposal letters to investors to get their attention and convince them to invest in your venture. If thought and drafted carefully, your letter may get the investors running to you demanding to discuss more about the venture.
Just like other business letters, letters to investors should be formal. Start the letter with a confident subject line that gives an impression that the venture will make money. State your letter clearly and simply; avoid too much detail, acronyms, or jargon. Clearly state the business sector in which your venture is. Provide details on how much funding is needed and how the funds will be spent. Explain how you plan to repay the funds. Mention any special education, skills, or experience you have that will help make this venture a success. Provide your contacts and end your letter with a note of anticipation to doing business with the recipient.
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