GUIDELINES

  1. You should write a polite letter to a shareholder or investor when he/she sells an investment. Express goodwill. Also, invite the reader to inform you about any problems or concerns he/she has about your company.
  2. Show regret that the reader had to cut off ties with your company.
  3. Ask the reader to inform you about any problems or concerns he/she has about the business that urged this sale.
  4. Close with a positive statement. You can suggest that the reader can continuously receive mail from your company. You may also express your wish that he/she will reinvest in your stock in the future.

SAMPLE LETTER

[Senders Name]
[Address line]
[State, ZIP Code]

[Letter Date]

[Recipients Name]
[Address line]
[State, ZIP Code]

[Subject: Normally bold, summarizes the intention of the letter] -Optional-


Dear [Recipients Name],

We received your message about your decision to pull your investments out of Rainbow Corporation. We want to let you know that we sincerely valued and appreciated your business with us.

On that note, we have a small request to make. We hope you won't mind taking a few minutes of your time to answer the enclosed evaluation form. This review will help us determine how we could be of better service to our clients or hopefully to you in the future. You can send the form back to us by mail. Thank you so much, and we wish you nothing but the best of everything.

Sincerely,

[Senders Name]
[Senders Title] -Optional-

[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -

Sample letter asking former investor to fill evaluation form.

Further things to consider when writing fundraising letters to investors

Further things to consider when writing fundraising letters to investors

Fundraising Letters

Fundraising letters are letters written to seek financial support for a cause, charity, or other enterprises. Such letters are often geared towards non-profit organizations and churches that are looking for contributions. Fundraising letters should be sent early enough in advance of the event so that the recipient can have enough time to respond to your request. If you know someone who knows the donor personally, include their names or have them sign the letters as making a personal contact may sometimes secure a donation.

Although sending out fundraising letters may seem old-fashioned, if crafted correctly, these letters can be extremely effective. Grab the recipient's attention from the start. Use the recipient's name so that he/she can know that the letter was intended for him/her, and not just some supporter. If he/she has made another donation in the past, thank him/her for it before asking again. Mention what the donation is intended for. Where appropriate, mention some of the past achievements of your organization. Explain the urgent need for the donation and how the recipient can help contribute to it. Tell the recipient how important he/she is to the cause. End by thanking the recipient in advance for his/her support.

Letters to Investors

Letters to investors are letters written to people or organizations that put money into property, financial schemes, etc. with an expectation of future financial returns. Mostly, such letters are sent to request funding from the investors. If you need money to start a business or any other venture, you may send investment proposal letters to investors to get their attention and convince them to invest in your venture. If thought and drafted carefully, your letter may get the investors running to you demanding to discuss more about the venture.

Just like other business letters, letters to investors should be formal. Start the letter with a confident subject line that gives an impression that the venture will make money. State your letter clearly and simply; avoid too much detail, acronyms, or jargon. Clearly state the business sector in which your venture is. Provide details on how much funding is needed and how the funds will be spent. Explain how you plan to repay the funds. Mention any special education, skills, or experience you have that will help make this venture a success. Provide your contacts and end your letter with a note of anticipation to doing business with the recipient.

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