GUIDELINES
- This letter is a sales letter. In this letter, you are not trying to introduce a product or a service, but you are proposing an idea. And you hope to make money by this, Your accomplishment will depend on your target market's confidence in being a part of your company or your idea. Remember to be distinct, loyal and genuine and keep your tone respectful.
- Describe the history on how you acquired the information of the target client.
- Inform him or her about your company or your organization.
- Point out that you are in need of investors and explain why.
- Request the recipient to invest in your business. Familiarize the target investor of the benefits of the investment.
- Show the reader all the available information about your company that you can present.
- Request for a meeting with the target client so that you can discuss other details of the investment.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
First of all, I would like to thank you for being very consistent in helping the scholars and us of Stanley Vocational School. The financial assistance that you have generously given us has helped so many eager and talented students reach their professional goals.
I would like to take this opportunity to appeal once again to your generosity as we embark on a new project that aims to open up more programs, specifically those that are geared towards making our scholars more competitive in the international market. I have attached some documents to explain what this project is all about so that you may be able to decide on whether this is something you would like to support.
Thank you very much for taking the time to go over the specifics of the program. We believe that with your help, we will be able to accomplish so much more than when we set up this institution a decade ago. We are looking forward to continuing this journey with you.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample appeal letter to previous scholarship program donors.
Further things to consider when writing fundraising letters to donors
Fundraising Letters
Fundraising letters are letters written to seek financial support for a cause, charity, or other enterprises. Such letters are often geared towards non-profit organizations and churches that are looking for contributions. Fundraising letters should be sent early enough in advance of the event so that the recipient can have enough time to respond to your request. If you know someone who knows the donor personally, include their names or have them sign the letters as making a personal contact may sometimes secure a donation.
Although sending out fundraising letters may seem old-fashioned, if crafted correctly, these letters can be extremely effective. Grab the recipient's attention from the start. Use the recipient's name so that he/she can know that the letter was intended for him/her, and not just some supporter. If he/she has made another donation in the past, thank him/her for it before asking again. Mention what the donation is intended for. Where appropriate, mention some of the past achievements of your organization. Explain the urgent need for the donation and how the recipient can help contribute to it. Tell the recipient how important he/she is to the cause. End by thanking the recipient in advance for his/her support.
Letters to Donors
Letters to donors are letters written to people who have donated something, especially money, voluntarily to a fund or charity. Usually, these are fundraising letters to invite donors to fundraisers or thank-you letters to express gratitude and appreciation for donations. Whatever the reason for your letter, writing to donors maintains a great relationship and can help you secure future funding. This simple gesture shows them that you can be trusted and that you are doing something that is of benefit to the community. It also shows the donors that your cause is worthy of their money and time.
When writing letters to donors, it is important to know the exact message you want to convey. Most letters to donors can be tricky to write, especially those asking for donations. You don't want to write something that the recipient will give a cursory glance and carry to the trash! Grab the recipient's attention from the start. For fundraising letters, clearly state how the donation will be used. If you are writing to thank the recipient for a donation, let him/her know how the donation helped. Be brief and straightforward. End the letter on a positive tone.
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