GUIDELINES
- This letter commonly serves as a personalized way to strengthen your relationship with your clients and workmates and to encourage new ones.
- Make the reader interested.
- Relay the invitation and at the same time provide the reader an incentive to attend.
- Give details of the event such as the time, date and place where it will be held.
- Tell the reader that you are looking forward to his or her acceptance
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
Do you find that your new business is spending more money that it is making? Cash flow is vital to a new company, but overspending is not required.
I have told my secrets of money management in my book, Hunter's Business Success. More than a million small businesses have benefited from my advice, and I share my methods of ensuring that thousands of dollars are saved in the early years of a company. There are some simple steps to follow which will cut costs and increase profits.
Since 2001, I have been developing my methods and have shown many people the path to success. I would like to share these same methods with each of you as well.
I am holding a seminar that will explain the seven steps to reduce costs and increase profits. In the workshop, we will cover:
*(seven steps to success)
I have attached a brochure that provides further details about the seminar and the topics covered. Registration can be done by completing and sending back the registration card. For a little time, a lot of money can be saved and made.
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Invitation letter example to a money management seminar.
Further things to consider when writing invitation letters to customers
Invitation Letters
Invitation letters are letters you write to request people to meetings, formal occasions, or events. As the name suggests, the first and primary purpose of invitation letters is to request the presence of the recipient and the second is to confirm that the recipient will be present. Although invitation letters are mostly used to invite people to social events, they can also be used when applying for visas. Depending on the event, these letters can be formal or informal. Regardless, all invitation letters must be sent in advance to give the recipient enough time to respond or plan ahead.
Great invitation letters are brief and easy to understand. Start by introducing yourself and write a sentence or two about the host. Provide the necessary information regarding the event such as the date and time of the event, venue, dress code, how to accept or decline the invitation, etc. Mention some of the activities that would be taking place during the event and which ones the recipient would be taking part in if any. Provide your contact details in case the recipient needs further information. End by expressing anticipation of the recipient's attendance to the event.
Letters to Customers
Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.
All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.
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