Example of a farewell letter to a retiring customer.

Further things to consider when writing greeting letters to customers

Greeting Letters

Greeting letters are letters written to salute or acknowledge others during a special day and to wish them the best. These can be between friends, family members, colleagues, or from a company to its clients. Whether it is to mark a birthday, engagement, anniversary, or wedding, sending greeting letters to your loved ones makes them feel appreciated. This simple gesture lets the recipient know that you care about him/her and that he/she is on your mind. It also helps strengthen the bond you share with the recipient.

Writing greeting letters doesn't need to be difficult. All you need to do is to make your message short and unique especially if you are sending the letter for a special occasion. Remember the recipient might be receiving many other letters. Therefore, you have to make yours stand out from the rest. This is an informal letter, and so the tone should be warm and friendly. Start the letter with an exclusive greeting and acknowledge the occasion. Mention the reason why you are writing. If you know the recipient well enough, throw in a compliment or two to make him/her feel special. End by wishing the recipient the best on the occasion.

Letters to Customers

Letters to customers are letters written by businesses to people or organizations who buy goods and services from these businesses. These letters can be addressed to specific customers or to all customers, depending on the issue. If you own a business, there are many times you may find it necessary to write to your customers. For example, you may want to send apology letters for billing errors, collection letters to those who owe you money, follow-up letters after initial customers' visits, marketing letters to promote conference events, etc. Constantly writing to your customers is essential as it makes the customers feel valued and strengthens the company-customer relationship.

All letters to customers are formal. Therefore you should maintain a professional tone. Address the customer by his/her name instead of "Dear valued customer". Thank the person for being your customer. Convey your message clearly and concisely without mixing information. Separate important information and label it with subheadings. Avoid putting off the customer with detailed terms and conditions. Instead, put these on a different page. Tell the recipient how to contact you and how to stop receiving letters. Conclude with a positive remark. Write your name and hand sign the letter.