GUIDELINES
- This letter aims to convey information about your products' or services' most entrancing feature in a brief message, Write it using short yet active sentences that are comprehensible and easy to remember. If you opt to include a free sample or brochures, you may further shorten your letter.
- Get the attention of the reader from the start using a strong statement that introduces your products or services.
- Discuss the differences in your products and services versus other similar products and services.
- Encourage the reader to reply.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
As the owner of your own business, we know it is sometimes difficult to advertise a job opening, dig through piles of resumes and applications, and then conduct interviews. Wouldn't it be nice to hire someone to do this for you?
Kelly Services has been in the business of matching a potential employee with a potential employer.
You tell us your needs, and we will look through our bank of qualified applicants for the one who would suit you best. We present this person's resume to you, and you decide if you think they are right for you and your business.
If you choose to hire the employment, you can do it on a 30-60 day temporary basis. Try the employee out before making a permanent decision!
Our fees are very competitive. You can sign on for a year of service, and it does not matter how many hiring we handle for you! Or you can go monthly with a cap of four hiring per month. We customize our service to what fits your needs.
Let us take care of your hiring needs! Call today to set up an appointment to get started with stress-free hiring!
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Letter introducing Kelly Services to potential clients.
Further things to consider when writing introduction letters to clients
Introduction Letters
Introduction letters are letters written to establish contact, outline new products or services or request information. Such letters are used in business communications. They can be to introduce a connection to people you already know or to people you have never met. The primary objective of introduction letters is to introduce yourself, your business, or another person to another party. In any scenario, introduction letters should be readable, concise, and effective in delivering the information you want. Introduction letters are a great networking tool and an effective way to get what you want from people you have not met physically.
One of the most important tips to remember when writing introduction letters is to keep them brief and to the point. First, state who you are and your role, and where necessary, mention how you got the recipient's name. Then, briefly explain the purpose of your letter and what you hope to accomplish - be as clear as you can. Include any other details that you think could be helpful. Establish a personal connection and an appropriate tone of the letter. Conclude with a brief description of how the recipient can get in touch with you.
Letters to Clients
Letters to clients are letters a person or organization writes to other people and/or organizations that benefit from the senders' products or professional services. These could be welcome letters to welcome the clients to the organization, introduction letters to introduce a product or service to the clients, or thank-you letters to appreciate clients for their continued support. They could also be response letters to respond to clients' queries or inform letters to notify the clients of important matters like discounts on products and services, relocation of offices, etc. Basically, a letter to a client can be just about anything, as long as whatever you are communicating is business-related.
Letters to clients are business letters, and therefore, they should be formal and professional. Start the letter with a proper salutation. Clearly state the purpose of your letter. If a client is required to take a certain urgent action, make sure to specify exactly what he/she is supposed to do. Be brief and straightforward and avoid adding irrelevant details. Close the letter by warmly inviting the recipient to respond or to take the necessary action. Sign the letter and provide your contact details. Print the letter on the company's letterhead.
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