GUIDELINES
- Use this letter to establish a friendly and cooperative relationship with a new business. Inform the reader about an enterprise association and extend an invitation. Explain what issues or problems the business people face in the area. You can also offer any help that you can give. If it seems appropriate, promote your products or services.
- Welcome, the reader in a warm manner.
- Introduce yourself and explain what kind of business you do.
- Extend invitation to take part in the business association. Explain what problems business community face in the area. Offer your help. If it seems suitable, promote your products or services.
- Express the desire to establish a good business relationship.
SAMPLE LETTER
[Address line]
[State, ZIP Code]
[Letter Date]
[Address line]
[State, ZIP Code]
[Subject: Normally bold, summarizes the intention of the letter] -Optional-
Dear [Recipients Name],
We at Floyd Computer World would like to welcome your company to the friendly city of San Isidro! We have been providing computer and IT solutions in this town for 23 years. We have witnessed how it has grown into an extremely progressive area and how it has gained its reputation for being the business person's "sweet spot".
Floyd Computer World provides services such as computer installation, programming, software development, networking, and other IT related services required by any business. We employ only the most knowledgeable and highly skilled individuals in the field of information technology, computer technology, and engineering.
Being the head of operations at Floyd Computer World, I would also like to take this opportunity to give you an invitation to the upcoming Information Technology Forum hosted by our company. I will keep in touch with you for further details about that.
Once again, welcome, and we're glad you came to our "neighborhood".
Sincerely,
[Senders Name]
[Senders Title] -Optional-
[Enclosures: number] - Optional -
cc: [Name of copy recipient] - Optional -
Sample letter to welcome a new business in town.
Further things to consider when writing welcome letters to business partners
Welcome Letters
Welcome letters are letters written to politely greet and introduce others to an organization. They could be sent to new students in a school, new employees in a company, attendees of a conference, etc. The primary objective of welcome letters is to boost the recipients' morale and to let them know that they are now an important part of the team. The letters are considered a gesture of courtesy and the loveliest way to show the recipient that you appreciate his/her presence, efforts, or interests in doing something. Welcome letters may also contain some important information that the recipients may not yet be aware of.
When writing welcome letters, your aim is to make the recipients feel "at home". Therefore, you need to be as friendly as possible. Start by officially introducing the organization to the recipient. Politely thank and congratulate him/her for becoming a part of the team. Reassure the recipient that he/she has made the right decision in choosing your organization. Make sure to address the recipient by his/her name. Be brief and include only the necessary information. Close the letter by thanking the recipient again and sign it off with your name and title.
Letters to Business Partners
Letters to business partners are letters you write to people with whom you have some degree of involvement with their business dealings. A business partnership is a legal relationship formed when two or more people agree to run a business together are co-owners. When you make such a partnership, you need to write a letter to your business partners to convey your message clearly and strongly, and to keep a legal record of the partnership. The letter should be formal and must contain the partnership offer, names of all the business partners, and the terms and conditions of the partnership.
Letters to business partners should be written with a professional tone. They should conform to all the accepted business letters standards. State the purpose of the letter. Give all the necessary details regarding the partnership as outlined in the contract. Include the name and title of the recipient. Employ the appropriate formal salutations and closings. State the date clearly and mention any document that is enclosed with the letter. Close the letter on a positive note and sign it off with your name and title. Letters to business partners should be printed on the company's letterhead.
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